Are you wanting to secure a role in a Digital Experience, CRM or Digital Transformation team, or are you interested in building a successful loyalty program for your own business?

Our Loyalty Program course provides a step-by-step guide to creating and managing a loyalty program that engages and retains customers.

The course is broken into five modules with 18 lessons in total.

1. Loyalty Program Strategy
2. MarTech & Data
3. Economic Model & ROI
4. Content Strategy
5. Project Management

This course is designed for anyone interested in learning about the Metaverse, a virtual world where users can interact with each other and digital objects in a shared space. The course will cover the basics of the Metaverse, including its history, technology, and applications.

The course is broken into 6 modules and 17 lessons.

1. Introduction to the Metaverse
2. Technology Behind the Metaverse
3. Metaverse Applications
4. Creating in the Metaverse
5. Metaverse Ethics and Safety
6. Future of the Metaverse

The course will provide a comprehensive introduction to the fundamentals of cybersecurity. Students will learn about the basics of online safety, security threats, data breaches, and how to protect themselves and their personal information.

The course is designed for beginners who have no prior knowledge of cybersecurity.

The course is broken into six modules and 18 lessons.

1. Introduction to Cybersecurity
2. Basic Concepts in Cybersecurity
3. Data Protection
4. Network Security
5. Internet and Social Media Safety
6. Cybersecurity Best Practices

Our SEO Foundations Course will teach you why SEO is beneficial for business, basics on the tech side of Google – from Indexing, Meta-data to the Googlebot. You’ll also learn what an algorithm is & why you need to keep up with Google’s.

You’ll learn how to implement beginners optimisation strategies & techniques, including meta-data tags, how to conduct keyword research, build inbound links, optimise your website URL’s & content & how to measure your successes & progress.

Our Email Marketing Foundations Course will teach you an understanding of how to start an email marketing strategy, what lead-nurturing is & how to apply it to your emails, what a customer journey is and how to write emails targeting different audiences.

You’ll learn about Marketing Automation & how it helps you reach the right people with the right content at precisely the right time.

And you’ll also learn the basics around reporting & measuring the success of your email marketing campaigns.

What are Cliff Notes Masterclasses

Our Cliff Notes Masterclasses are designed for those who are too busy to take on an entire online course or perhaps only need to know enough to get started or even simply to have confident conversations with co-workers on a body of work or topic.

We've picked out the most valuable and 'need to know' information and tools for you on the subjects of Customer Journey Mapping and Digital Content Strategy and combined them into three condensed lessons.

At the end of this course you'll gain working knowledge of

1. The four stages of a Customer Journey
2. What types of content to create for each stage
3. What channels (email, website, social media) work best for what Customer Journey stage
4. How to create content - writing guide, design tools & templates, content calendars and ideation methods

The digital world is constantly changing, and it can be hard to keep up with the latest trends. That's why our Digital Content Foundations Course is so important.

It explores the benefits of digital content and teaches you how to create personas, develop a tone of voice, set strategic goals, create a content calendar, understand different content types, and align them with your customer journey and SEO strategies.

You'll learn how to write, edit, and design content, choose the right mix of material, and promote it. And you'll also learn the basics of measuring and reporting your digital content strategy's return on investment (ROI). So if you want to master the skills needed to succeed in the digital world, this course is for you.