About
Bonjour/Hello,
I'm Emily, an Australian based in Paris. Welcome to étudie!
Passionate about knowledge and education, I curate a diverse range of online courses and a digital magazine covering topics such as digital marketing, strategy, e-commerce, content, data, mar-tech, and project management. Drawing from my extensive work experience, I bring a wealth of insights and practical advice to help you navigate the dynamic world of digital.
Education has always been a driving force for me, but I'm equally passionate about creating social impact and promoting self-development. I believe that everyone should have equal access to education and the opportunity to unlock their full potential.
With a professional background rooted in the e-commerce landscape, I have had the privilege of working with renowned brands and industry leaders. As the Global Digital & E-commerce Director at Ogilvy, I led a team of experts in delivering digital transformations, e-commerce strategies, growth marketing initiatives, media campaigns, content strategies, loyalty program development, and creative, UX, and tech delivery management.
Ogilvy is the agency behind some of the world's most recognizable brands, including:
- Lego
- Accor
- Michelin
- Estée Lauder
- Calvin Klein
- Chanel,
- Shiseido
- Nespresso
- L’Oréal
- British Airways
- AMEX
- Decathlon
- Allianz
- BMW
- Samsung
- The World Food Program
During my five year tenure as the E-commerce & Digital Content Team Leader at Virgin Australia, I played a pivotal role in driving customer engagement and online sales. Through effective omnichannel content strategies encompassing SEO, AB testing, and personalization, we created compelling digital experiences. I led major initiatives such as rebranding, website and mobile app strategy, design and development, and comprehensive campaign management across paid, earned, and owned channels.
Now, as the driving force behind étudie, I combine my love for writing and self-development to create a platform that empowers individuals to succeed in the digital landscape. Together, we will navigate the ever-changing world of digital marketing, equip ourselves with essential skills, and stay ahead of the curve.
Join me on this exciting journey of continuous learning, personal growth, and social impact. Together, let's unlock your potential and build a future filled with success and opportunities.
Feel free to explore my professional LinkedIn Profile to dive deeper into my background and explore our range of courses and immerse yourself in our digital magazine.
I look forward to being a part of your educational adventure.
Warm regards, Emily